Sublime

A key element of Hulu Plus is that we are able to compensate content owners more per-user per-month than anyone else for the same body of content. We are able to do this because of the subscription fee, our unusually effective and market-leading advertising service, and our

traditional video on demand systems, and/or online viewing).

It is clear to us that — because of the internet and the increased competition/innovation it brings — the future of TV is

audience, thanks to the internet medium. And content owners will have the opportunity to make higher financial

more content. We also expect to see lower consumer prices, which will be a function of a marked increase in