Sublime

The challenge for Substack, then, is to build an aggregator that improves the discovery and consumption experience for readers, while still honoring writers and staying true to their purpose.

To us the choice is clear: as an app becomes more bloated, more unfocused, prioritising monetisation over intrinsic user experience, the bigger the opportunity becomes for a simplification, an unbundling, a new experience built on a core user insight.

And the way we fund this is primarily through US-based venture capital funding, which demands hockey stick growth in return.

All the focus goes into making hundreds of millions or ideally billions of dollars in profit to pay back their investors.

As a member of a team that's in the middle of doing this, I can say it affects every single decision abou... See more