Sublime

necessary

technology amplifies behavior.

“performance equipment”—at

This is how technology should work: starting with a human need, and a purpose, technology should extend outwards with the intent of expanding the human, not confining or reducing.

customer journey map,

Every new technology put out on the market is introduced with assertions and assumptions about how it will be used, but it’s only through actual experience that “use” is defined, shaped by any number of factors including context, personality, motivation, and income.

My work—as well as this book—is about scratching beneath the surface to find reality in bits and pieces, and to use those bits and pieces to see the world in a richer, more textured way. In turn, we can use that newfound perspective to forge better relationships, solve some very tricky problems, make more useful and desirable things, and generally