Sublime

Knowledge is nothing without action. Nothing changes until you do something. What you do will directly determine what you learn.

People want so much to measure their performance that if they aren't given a way to do that, they will develop their own.

Managers, he frequently repeated, do things right—while leaders do the right thing. “My mandate in these jobs has never been to be Mr. Popularity.”

being a leader requires continual learning.

I realized right away that large-scale, controlled experimentation would revolutionize the way all companies operate their businesses and how managers make decisions.

QUESTION: Who's in the best position to be responsible? LEADERSHIP SOLUTION: Get the right people to own the right responsibility.

Ownership is not a fixed pie. In fact, it is an expanding pie. The more I transfer ownership to others, the more ownership I possess myself.

See it from the customer's point of view. Great products are great only when customers buy them.

If You Want Ownership Behavior, Pay for It