Sublime
An inspiration engine for ideas
(The Hasso Plattner Institute of Design—a multidisciplinary hub of innovation at Stanford where all the classes are based on the design thinking process).
Bill Burnett • Designing Your Life: How to Build a Well-Lived, Joyful Life
understand the ‘spiderweb’ of the story
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
What My Parents Didn’t Do for Me
Clayton M. Christensen • How Will You Measure Your Life?
To understand this race to the top—and to prosper inside it—it pays to appreciate the forces driving customer expectations of quality: Transparency Triumph and the survival of the best. Creative Destruction and the many benefits it brings people. Easy Experimentation and a tendency toward greater access to—and trust of—the new.
David Mattin • Trend-Driven Innovation
invention works well where differentiation matters.
Bill Carr • Working Backwards: Insights, Stories, and Secrets from Inside Amazon
New products succeed not because of the features and functionality they offer but because of the experiences they enable.
Clay Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
intend to deliver on the company's mission.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
3. Simple, easily navigable value creation.
Jeffrey Bussgang • When Community Becomes Your Competitive Advantage
“minimal viable product.”