Sublime

The sprint is GV’s unique five-day process for answering crucial questions through prototyping and testing ideas with customers.

Next, they manufactured a deadline.

On Tuesday, the team switched from problem to solutions.

The Decider should have been in the room.

magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”

First, the team cleared a full week on their calendars. From Monday to Friday, they canceled all meetings, set the “out of office” responders on their email, and completely focused on one question: How should their robot behave around humans?

Experimenting allowed us to improve the process,

one small change.