Sublime

Jake chooses his Highlight in the morning, sometime between eating breakfast and starting work.

On Monday, she can share her perspective on the problem. On Wednesday, she can help choose the right idea to test. And on Friday, she should stop by to see how customers react to the prototype.

Our program manager, Kim Vorrath, organized this important meeting, and she circulated a plan for a demo that called for all the keyboard derby participants to build their prototypes into a common program, one that would make it easier for Scott to jump from one software prototype to the next without a custom procedure to cue up each entrant.

Exactly how we collaborated mattered, and for us on the Purple project, it reduced to a basic idea: We showed demos to each other. Every major feature on the iPhone started as a demo, and for a demo to be useful to us, it had to be concrete and specific.