Sublime
An inspiration engine for ideas
Exactly how we collaborated mattered, and for us on the Purple project, it reduced to a basic idea: We showed demos to each other. Every major feature on the iPhone started as a demo, and for a demo to be useful to us, it had to be concrete and specific.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

How to Structure your Product Org to Optimise for Growth - Department of Product
Jade Rubickdepartmentofproduct.com
Our team then dove into each of these tracks — developing hypotheses, ideating on solutions, and launching dozens of experiments to make steady progress towards our goal.
Lenny Rachitsky • Getting better at product strategy
We continue the process until reaching the point where we are all happy with the work.
Rick Rubin • The Creative Act: A Way of Being
magic ingredients—a focus on individual work, time to prototype, and an inescapable deadline? I decided to call it a design “sprint.”
Jake Knapp • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
On Monday, she can share her perspective on the problem. On Wednesday, she can help choose the right idea to test. And on Friday, she should stop by to see how customers react to the prototype.
Jake Knapp • Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Co-Create a Shared Experience Map