Sublime

Instead of sending readers from an article on a social platform to the homepage of your website, what you want to do is exceed their expectations by giving them a longer, more extensive resource they almost can’t believe you’re giving away for free.

it’s cheaper to keep an old customer than it is to get a new one – and articulated the entire field of customer relationship management. They showed that there are only four kinds of people (prospects, customers, loyal customers, and former customers)

“It has nothing to do with the way that I dress or how I sound. It has everything to do with the power of the message.”

Key insight: Building an audience is an act of service, not self-promotion. Find a way to educate or entertain (or both).

Brian Clark is an expert at continuity programs,

But Lady Gaga didn’t become the success she is solely based on talent, which she certainly has in spades. She did so by engendering immense loyalty in fans, not just through her music, but with the message she inspires and the community she has built around it. To anyone in the business community, this sounds like a classic case of loyalty marketin

them.