Sublime
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Bruce Henderson, the founder of the Boston Consulting Group, introduced the classic management-consulting framework of the growth-share matrix in 1970,
Amy Whitaker • Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses
All marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.
Kevin Lane Keller • Marketing Management, 15/E With Indian Case Study
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Christopher Lochhead • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Paul Graham • Black Swan Farming
(channel testing).
Ash Maurya • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
I would try to limit my “lead generation” (broadcasting) activities to about 10 percent, leaving 25 to 40 percent for courting specific prospects.
David H. Maister • Managing The Professional Service Firm
books written by Andy Grove,
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
