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ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier • 40 highlights

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Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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The Brand Positioning Edition

Noah Brierwhyisthisinteresting.substack.com
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Kat Cole Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts

Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornsteinforerunnerventures.com
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Confessions of the Pricing Man: How Price Affects Everything

Hermann Simon

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Al Ries Positioning: The Battle for Your Mind

Ana Andjelic From Loyalty to Membership