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Interviews are not good at predicting future behavior, especially future purchase intent or uncovering price expectations. Asking those questions in an interview will reveal mental models that exist today, which can be insightful, but won’t necessarily be accurate.
Steve Portigal • Interviewing Users: How to Uncover Compelling Insights
UX Booth • Remote User Interviewing Basics
These days, our very favorite interview question is this one: “What are the open tabs on your browser right now?”
Daniel Gross • Talent: How to Identify Energizers, Creatives, and Winners Around the World
Miguel Caballero • Tokenomics: how we design them and why the token matters more than the money
Framing like, “Can I interview you” or “Thanks for agreeing to this interview” both set set off alarm bells that this meeting is going to be super boring. I don’t want to be interviewed; I want to talk and help!
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The best way you answer these questions = Watch actual learners use your design.
Julie Dirksen • Design for How People Learn (Voices That Matter)
#AI-Resume Builder
Zakiya Smith • 2 cards
Because interviews leading into personas are more useful when they’re more informal, create a checklist of topics to cover, rather than a verbatim questionnaire to follow.