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influential opinion leaders

Julie Dirksen • Design for How People Learn (Voices That Matter)

Just as the rise of influencers and fall of corporate legitimacy left individuals to become the primary distribution for brands and eventually to form their own (Tyler, Rihanna, even George Clooney), a few individual devs can take the place of entire corporations in building decentralized financial rails.

David Phelps • People are the New Platforms

Andy Stanley, Johnny Carson, Howard Hendricks, Ronald Reagan, Billy Graham,

John C. Maxwell • The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential

who are the really influential people in your organization or in the eyes of your target audience?

Julie Dirksen • Design for How People Learn (Voices That Matter)

As you consider the many different groups that will be impacted by the change, who are the movers and shakers in those groups? Who do people look to for the latest information? Who are the opinion leaders?

Jeffrey Hiatt • ADKAR: A Model for Change in Business, Government and our Community

Here’s a sample AOR list:

Matt Mochary • The Great CEO Within: The Tactical Guide to Company Building

Decision Makers: These are people who have a major impact on your being able to reach your goals. This category includes people like hiring managers and senior leaders. It includes people who are instrumental in your current career activities and future career success. It also includes the people who influence those decision makers.

William Arruda • Digital You: Real Personal Branding in the Virtual Age

often the people who are most active in social media circles will be the element of your target market who can be classified as influencers. While small in number compared to the market as a whole, these influential individuals have already gained the

Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

- “I think people are under-estimating how much action you can drive with a relatively small number of people, as long as those people think you’re unique and differentiated, and they have a similar way of seeing the world —a certain kind of belief structure.” – David Perell

Anthony Pompliano • Writing for Leverage, Teenage Billionaires, The Problem with Mainstream Media, and More - David Perell on Off the Chain, Hosted By Anthony Pompliano • Podcast Notes