Sublime

The task of expediting “continuous gaming productivity,” as Cummings breaks it down, involves three interlinked operations, each of which this chapter will examine in turn: accelerating play, extending its duration, and increasing the total amount spent.

the inspiration, innovation, cooperation, brand loyalty and profits that result from infinite-minded leadership serve companies not just in times of stability but also in times of instability. The same things that help the company survive and thrive during good times help make the company strong and resilient in hard times.

Write down at least twenty ideas that would be fun, and then pick one to try. Make an agreement with yourself about when you’ll follow through, and then go do it. Keep going. Keep building this muscle and you’ll learn — through experience — how being playful can help you break out of the ruts that drain you.

The launch is the launch. What happens after the launch, though, isn’t the result of momentum. It’s the result of a different kind of showing up, of word of mouth, of the book (or whatever tool you’re using to cause change) being part of something else, something bigger.