Sublime

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

The best example of this alternative product is Indie.VC, run by Bryce Roberts. Over the course of 6 years, Indie invested in 40 companies. It held the two key components of limited fund size and gave equity optionality through redemption clauses or equity buybacks. The results are encouraging, with a 51% IRR and 4.3x TVPI, while 87% of the compani... See more

Remembering the time one of my investors sent me a competitor’s website and was like have you heard of these guys so I sent back sequoia’s website and said have you heard of these guys.

In a moment of randomness, I've came across this newsletter issue by @tomcritchlow on getting more client work. Now that I'm refocusing on indie-ness, I realize this is something I do whenever I seek work: posting on socials, emailing former colleagues, and texting friends. https://t.co/JjwBEFGI3G

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more