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I have debated posting this for so long, for the sake of my own mental health - but I refuse just sit here and let big fashion houses exploit and steal from young designers, I know this is an important conversation that needs to be had.
Louis Vuitton debuted their new collection, under newly appointed Pharell Williams as creative dir... See more
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The creator of Real Housewives of Clapton had a theory for why niche consumer objects have become such potent symbols online. For millennials and Gen Z-ers, material gain is more about these small, semi-expensive life-style choices—oat milk in your latte—than about bigger ones such as buying a house or having children, which are much harder to achi
... See moreKyle Chayka • Making Memes for the Global “Oat Milk Élite” | the New Yorker
New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among cert... See more
Packy McCormick • Nifty Corporates
books.) In the late 1990s and early 2000s, kids like me wanted streetwear because nobody else wore it. In the span of a generation, that thinking has flipped. Today, young men and women hunt for streetwear precisely because everyone else is wearing it. Like all compelling subcultures, the secret was too good to keep to ourselves. Streetwear broke t... See more
Bobby Hundreds • This Is Not a T-Shirt
We’d packaged each T-shirt in a clear vinyl bag the way Bape did. I always loved that part of the customer experience, as if each piece held artistic value and needed protection from the elements. On the front, we’d screen printed our web address, thehundreds.com. I wanted the customers to understand that they weren’t just buying a T-shirt. Like in... See more
Bobby Hundreds • This Is Not a T-Shirt
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Another brand with this outlook (and an avid Gen Z following), is Madhappy, an “optimistic lifestyle label.” It was born out of a desire to create a brand infused with positivity and inclusivity—in stark contrast to the exclusive, aloof attitude of most streetwear brands.
Aja Singer • Real brands for real humans.
If all you’re doing is getting dressed in the morning to look cool and it’s not coming from a culture that influenced your style then you’re just a character. If you’re dressed up like a skater, but you don’t skate – what are you? If you can just buy whatever you want, you haven’t really earned much.”