Sublime
An inspiration engine for ideas
My idea of streetwear is that it was born of the streets and is meant for the people. I want to reach as many of them as possible and connect them in the process. That means selling to accessible stores on their level, making quality, time-tested product that holds value, and keeping it at a place where they can get to it.
Bobby Hundreds • This Is Not a T-Shirt
“premium mediocre” (Rao, 2017), which emphasizes merch and logos that turn everyone willing to spend $600 on a T-shirt, a branded hat, or a belt into a luxury consumer.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Keezer's 1895 @keezers_1895
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3LAU turns to both the streetwear and fine-art industries for inspiration, because both of those worlds invert the mainstream music-industry model of low-margin ubiquity in favor of high-margin scarcity.
Cherie Hu • Digital music’s new drop culture
Packagd
packagd.comIn December, a fashion startup called Scarce started selling used luxury clothing in the form of mystery boxes, following in the footsteps of a British startup, Heat, which launched with the same concept in late 2019. Both companies claim they have managed to avoid a high return rate — one of the biggest potential pitfalls of a mystery box sales mo... See more
ModernRetail • To engineer virality, brands are making their own mystery boxes
Some people's idea of merch is Trump’s gold high-tops. Merch as a status symbol. Merch as a subgenre. Merch as a style statement. Merch as an identity marker. Merch as something of waning cultural relevance.
Ana Andjelic • Everything Is Merch
New brands need ways to bootstrap early demand and build loyalty without spending all of their money on Facebook and Google ads. A new DTC sneaker brand might bundle NFTs with online sneaker purchases that are more rare the earlier you are, or even show off your customer number. The Allbirds #1 NFT would be a weird, cool status signifier among cert... See more
Packy McCormick • Nifty Corporates
The Fascination – Discover & shop top culture-defining brands.
thefascination.com