Sublime

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

... See more

I won’t say who because I didn’t check on the publishing front when we were chatting, but by their own empirical evidence, a Lemaire bomber jacket won’t get you into Berghain but a Bottega (unbranded, unmarked) one will.

Enter Madhappy, a new streetwear brand with a vastly different spin on the community aspect of Supreme. Unlike Supreme, Madhappy is built on a platform that is the opposite of exclusivity. Its products are not what it sells but what it stands for: the clothes serve as an entry point, naturally shareable products built around the three anchors of co... See more

I’ve long admired how streetwear brand Supreme has built a brand centered around hyper-exclusivity and downtown cool, to the point where consumers are willing to camp outside their stores and crash their websites.

Commercially, this season of Helmut Lang may sell better than it ever has for Fast Retailing. Walking out of the show, I asked a store owner if she planned on buying the collection, and she seemed keen on the blazers and jeans, which are reasonably priced. (Reasonable, in this case, means between $300 and $600.) And then, a shop-and-copy master (wh... See more