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Small Giants: Companies That Choose to Be Great Instead of Big (256 pages) BY BO BURLINGHAM Longtime Inc. magazine editor-at-large Bo Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations. Companies include Clif Bar Inc., Anchor Stream Microbrewery, rock st
... See moreTimothy Ferriss • The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content.
Aldi ’s core strategy is simple: offer an acceptable level of quality at very competitive prices.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
small though it was in those days,
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Create value: The quality of materials, performance, and design all drive the perceived value of customers. This is also where innovation comes into play. Communicate value: This is how you influence customers’ perception. It includes how you describe the product, your selling proposition, and last but not least the brand . Value communication also
... See moreHermann Simon • Confessions of the Pricing Man: How Price Affects Everything
From my view, the Demand Side of Retailers can be analyzed in terms of five variables: The assortment of merchandise offered for sale. Pricing: stability (weekend ads?), and relative to competition. Convenience: geographical, in-store, and time. Credit: the accepted methods of payment. Showmanship: the sum of all activities that result in making co
... See morePatty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
William Poundstone comments in Priceless: The Psychology of Hidden Value:
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
many practice groups continue to maintain expertise-based approaches to running their affairs when their marketplace is probably closer to the efficiency stage.
David H. Maister • Managing The Professional Service Firm
