Sublime
An inspiration engine for ideas
Superlatives can make you sound insincere.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Kelly Hahn
@kellyhahn
visitors aren’t looking for a unique offer. They’re looking for a company they trust. They’re looking for a product or service offer they like.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
When making decorative lettering, the decorative bits, no matter how over the top they may be, should make sense and feel like natural extensions of the letterforms themselves, not tacked on and unnecessary.
Jessica Hische • In Progress: See Inside a Lettering Artist's Sketchbook and Process, from Pencil to Vector
Instead of sending readers from an article on a social platform to the homepage of your website, what you want to do is exceed their expectations by giving them a longer, more extensive resource they almost can’t believe you’re giving away for free.
Nicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
nobody is interested in your company and your products. People are interested in themselves.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
A Blog Post Is a Very Long and Complex Search Query to Find Fascinating People and Make Them Route Interesting Stuff to Your Inbox
A good community is about and for the participants. The community Elearningheroes.com is run by Tom Kuhlmann and his team to support users of Articulate’s elearning authoring software.