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ST: What is your advice to other CEOs? MO: In an increasingly digital world, if you don’t do large-scale experimentation, in the long term (and in many industries, the short term), you’re dead.
Stefan H. Thomke • Experimentation Works: The Surprising Power of Business Experiments
As Jeff Bezos, founder and CEO of Amazon, says: “In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”19
Eric Schmidt • How Google Works
Creating new market space, W. Chan Kim and Renée Mauborgne, Harvard Business Review, Jan–Feb 1999.
Helen Blake • Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Robert Sterns, who was chief strategist at Compaq until he left in 1998, saw the Digital acquisition as a mistake. “In his [Pfeiffer’s] quest for bigness, he lost an understanding of the customer, and built what I call empty market share—large but not profitable.”
Michael E. McGrath • Product Strategy for High Technology Companies
But the company is able to crank out high-quality work year after year because its core capabilities are rooted in its processes and values rather than in its resources. I sense, however, that these capabilities of McKinsey also constitute its disabilities. The rigorously analytical, data-driven processes that help it create value for its clients i
... See moreClayton M. Christensen • The Innovator's Dilemma

platoon. Successful family businesses usually face a crisis when they grow larger and hire more personnel. If they cannot reinvent themselves, they go bust.