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They started using the Apple II. It was just open to all these things. We made it easy for anyone to do what they wanted to do. And I think that was one of the biggest keys to its success. We didn't make it a hidden machine that we own—we sell it, it does this, you got it—like Commodore and RadioShack did.

Jessica Livingston • Founders at Work: Stories of Startups' Early Days

As a consultant focused on the org design of design orgs, I work across a variety of contexts—established businesses (banks, retail); software as a service (enterprise software); scale-ups (pre-IPO and growing); start-ups. And repeatedly over the past couple of years, I’ve found myself drawing some variation of the following generic digital product... See more

Peter Merholz • The Emerging Shape of Design Orgs

Dieter Rams - Wikipedia

en.wikipedia.org

Apple treated iPod as a service, not as an isolated product. They therefore worked diligently to ensure that all stages were handled seamlessly, resulting in an excellent customer experience.

Don Norman • Living with Complexity (MIT Press)

The connection between the design of a product, its essence, and its manufacturing was illustrated for Jobs and Ive when they were traveling in France and went into a kitchen supply store. Ive picked up a knife he admired, but then put it down in disappointment. Jobs did the same. “We both noticed a tiny bit of glue between the handle and the blade... See more

Walter Isaacson • Steve Jobs

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Ken Kocienda • 7 highlights

amazon.com

Thumbnail of www-x-com-jkane-status-1814242314799210835

Design really peaked with this Mattel Electronics Logo from 1979 https://t.co/nbzbiT8JC1

Jordan Jenkins

x.com

We start with just enough design to get the feedback cycles going: Features What do users want? Design How can programmers best be supported to deliver those features?

Kent Beck • Tidy First?

Once in the review session with Steve, our efforts met with his editing. In our case, Steve saw something he liked, but he found the demo unnecessarily complicated, so he unpacked it. This deconstruction wasn’t typical, but it was completely in character.