Sublime
An inspiration engine for ideas

A good product is:
- Innovative; it must have creativity
- Useful
- Beautiful
- Easy to use
- Unobtrusive, modest
- Honest
- Timeless ; it won’t become outdated
- Doesn’t skip over any small details
- Environmentally friendly and doesn’t waste resources
- Not overly designed, “less is more”
Patricia Mou • vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat

“I think people think of design as how something looks. But that’s a superficial definition—it’s how something works,” says Airbnb co-founder Brian Chesky, who says he called Ive as soon as he saw his resignation announcement from Apple and asked to be one of LoveFrom’s first clients. Chesky, who studied at the Rhode Island School of Design, adds, ... See more
Jony Ive • Jony Ive on Life After Apple
Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of “Less but better,” Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.
Walter Isaacson • Steve Jobs
Apple encourages big thinking but small everything else.