Sublime
An inspiration engine for ideas
In our culture, trends die young.
Grant McCracken • The Gravity Well Effect
Grant McCracken: Chief Culture Officer
vimeo.comOne of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes.
Evan Armstrong • The Art of Scaling Taste
Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.
ROGERS BRUBAKER • Hyperconnected Culture and Its Discontents
As consumers, our most valuable affinities will be to brands and communities, not specific products.
Joey DeBruin • (Amazon) Prime time in web3


Graphic design, the discipline of aesthetic production, is facing a crisis as it reconciles with catastrophic effects of network technology on its profitability. Even prolific designers who produce work with a characteristic original aesthetic are quickly copied. As their work is pillaged and reproduced downstream (leftstream), it becomes increasin... See more
Toby Shorin • Report: The Diminishing Marginal Value of Aesthetics
My overarching thesis is that we are at the early stages of a multi-decade super-cycle of retail empowerment driven by the fact that “consumption, culture and community” are now tradeable assets. Consumption is no longer ephemeral, but persistent. No longer private, but communal. No longer limitless, but scarce. Consumption is, for the first time, ... See more