Sublime
An inspiration engine for ideas
The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson

The heart of metaphor is inference. Conceptual metaphor allows inferences in sensory-motor domains (e.g., domains of space and objects) to be used to draw inferences about other domains (e.g., domains of subjective judgment, with concepts like intimacy, emotions, justice, and so on). Because we reason in terms of metaphor, the metaphors we use det
... See moreGeorge Lakoff • Metaphors We Live By Quotes by George Lakoff
George Lakoff. He has a great seminal work from the 1980s called Women, Fire, and Dangerous Things.”
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
The most important claim we have made so far is that metaphor is not just a matter of language, that is, of mere words. We shall argue that, on the contrary, human thought processes are largely metaphorical.
George Lakoff • Metaphors We Live By Quotes by George Lakoff
Victor MacGill • Unravelling the Myth/Metaphor Layer in Causal Layered Analysis
Moral values are primary. They define what the issue areas are and place limits on possible policies. What about abstract ideals such as freedom, justice, fairness, equality, loyalty, accountability, authority, sanctity, and even caring? These are what linguists call contested concepts. They are ideas that appear to have a very simple, generally ag
... See more