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The people who get to impose their metaphors on the culture get to define what we consider to be true.
~Lakoff & Johnson
George Lakoff. He has a great seminal work from the 1980s called Women, Fire, and Dangerous Things.”
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Cognitive linguist George Lakoff has proposed that competing metaphors of the family constitute a key divide in modern society. Morality is imagined through metaphor, and family metaphors reside at the core of contemporary political worldviews; whereas liberals favor a nurturing parent model, conservatives embrace a strict father metaphor.
Kristin Kobes Du Mez • Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation
Victor MacGill • Unravelling the Myth/Metaphor Layer in Causal Layered Analysis
Moral values are primary. They define what the issue areas are and place limits on possible policies. What about abstract ideals such as freedom, justice, fairness, equality, loyalty, accountability, authority, sanctity, and even caring? These are what linguists call contested concepts. They are ideas that appear to have a very simple, generally ag
... See moreGeorge Lakoff • The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
The most important claim we have made so far is that metaphor is not just a matter of language, that is, of mere words. We shall argue that, on the contrary, human thought processes are largely metaphorical.