Sublime
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Bertrand Landry
@bert665
scott shephard
spshephard.comGordon Sexton
gordonsexton.com
Douglas Atherton
@doug
George Saunders
Myq Kaplan • 1 card
Once upon a time, back in the dark ages called the 1990s, one of the greatest copywriters of all time, Gary Bencivenga, wrote a lucrative front-end promotion for BL/P that we called the survey package. By “front end” I mean it was to attract new customers who were mostly unfamiliar with the newsletter and the brand. The survey package was a fairly
... See moreBrian Kurtz • Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Brian Grissom
@briangrissom