Sublime

Peter Drucker.

allocate the budget based on customer profitability.8

Project Genome

rethink your business model: how you create and capture value.

Better Customer Insight

Drugs that save lives, like technologies that transform industries, often begin with lone inventors championing crazy ideas. But large groups of people are needed to translate those ideas into products that work. When teams with the means to develop those ideas reject them, as every large research organization rejected Miller’s piranha, those break

Though the business world glorifies big disruptive ideas, in reality most progress is achieved by implementing hundreds or thousands of minor improvements that can have a big cumulative impact.

significant performance advances were often the result of a multitude of minor, but not trivial, innovations.11

“What changes in scope do I need to make to remain customer-relevant, to generate high profits, and to…

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