Sublime

There are many ways to assess an opportunity. Some companies require significant rigor and analysis, and others just leave it to the product team's judgment. In this section, I describe three of my favorite techniques, each for different‐sized efforts:

Appoint a team member as the project librarian, whose job is to facilitate the exchange of knowledge.

choice of project types influences significantly, as we shall see, the economic and…

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a third group of clients, who have problems that they know can be handled competently by a broad range of firms. Rather than looking for the highest possible expertise, or the most prior experience, these clients will be seeking out a professional firm that can meet their needs for a prompt start, quick disposition, and low cost: They will seek the

The practice of leadership, like the practice of medicine, involves two core processes: diagnosis first and then action. And those two processes unfold in two dimensions: toward the organizational or social system you are operating in and toward yourself.

something I’ll call the three Ps: portfolio, process, and people.

It is a common complaint that professionals are unmanageable. In every profession I have studied, managing partners say theirs is an impossible task because of the independent nature of the “prima donnas” they are supposed to lead.

By analyzing, planning, and rehearsing in advance you can make a rational decision, the best choice for the situation at hand. And that still leaves room for those gut-instinct decisions you may want to make. This is true in the context of offensive strategy, a contract negotiation, a sales meeting, and a vast array of other business situations I c