Sublime
An inspiration engine for ideas
KW Capital Properties
kwcapitalproperties.com
You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets.
Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.
Residential real estate is a massive market ($1.6 trillion annually) with low customer satisfaction and an inconsistent experience (28% of realtors do the job part time). Opendoor’s model has five tailwinds at its back:
Packy McCormick • Knock Knock. Who's There? Opendoor.
Maria Babaev knows the power of branding and using a tagline: “My niche is luxury sellers and international buyers. I specialize in helping those buyers and sellers. My tagline is ‘Locally Known, Globally Connected,’ and I apply this line tag to all my marketing and branding.”
Reese,Michael • The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine
