Sublime

Revealing our honest desires, asking for what we want, makes it difficult for the Other to refuse us.

These artists are smart enough to know one simple thing: No one ever takes as good care of your business as you do.

Prepare. Prepare until we have become the argument. Prepare until you know every scale on the hide of the fish. Having prepared, next understand that good preparation is like writing a script for a screenplay. Proper preparation requires one to tell the story and to assign roles to the parties. Cast your side as the good guys, as the side that is u

When you hired an accountant, you knew he or she could count. When you hired a lawyer, you knew he or she could talk. When you hired a marketing expert, or product developer, what did you know? Nothing.

once inside the hide of the respondent we begin to care, and as we begin to care we also acquire the power to cause others to care. The power of empathy is nearly invincible. AND

The simple questions of structure: And so, when we begin to prepare our argument we ask these simple questions: • What do we want? • What is the principal argument that supports us? • Why should we win what we want? That is, what facts, what reasons, what justice exists to support the thesis? • And, at last, what is the story that best makes all of

Understand your power. Give yourself permission—only to win. But remember, arrogance, insolence, and stupidity are close relatives. Take the winning stance. Turn on the Magical Argument. Open up and let the magic out. Trust it. Take the risk. Jump.

As always, make sure you get a good vibe from whoever you’re hiring.