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Insist on a five-year contract. This will delight the agency – and protect you from being resigned if one of your competitors ever tries to seduce them with a bigger budget.

David Ogilvy • Ogilvy on Advertising

"The alternative to permission-based regulation is centuries old and well tested — the common law of tort. Under tort law, instead of asking for permission to introduce a potentially dangerous product, a firm must pay for the damages its dangerous product creates if it is found liable in court. Brilliantly, the tort system operates retrospectively ... See more

Eli Dourado • ‘Permissionless Innovation’ Offline as Well as On

G. Greco

@ggreco

Riley

@riley

Will Rogers

@spozbo

Sara Guerra

@warsariwar

The simple questions of structure: And so, when we begin to prepare our argument we ask these simple questions: • What do we want? • What is the principal argument that supports us? • Why should we win what we want? That is, what facts, what reasons, what justice exists to support the thesis? • And, at last, what is the story that best makes all of

GERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME

Jerry Goar

@jgoar

Avoid clients whose ethos is incompatible with yours. I refused Charles Revson of Revlon and Lew Rosenstiel of Schenley. Beware of ventures which spend little or nothing today but might become major advertisers, if all goes well. Servicing such non-accounts can be expensive, and few of them make it.