Sublime

“The best minds of my generation are thinking about how to make people click ads,” Jeff Hammerbacher, an early Facebook engineer, told me. “That sucks.”

We’re currently going through the fifth great surge of development since the Industrial Revolution, one that is leading us into the age of ubiquitous computing and networks. ● During the previous great surge, that of the automobile and mass production, the installation period culminated in problems similar to those we’re experiencing today. ● Those

programmers have arrived at a situation where they can be paid large sums of money to pursue an activity that many of them would do in their spare time anyway, in an environment that entails no undue physical exertion or risk.

Taking creativity too far: digital transformation is the balance between innovation and pragmatism. When faced with the pressure to evolve due to some new disruptive competitor, some companies go all in on innovation and get lost. They miss the point of balance: you need to be more creative, not all creative. For example, Google is one of the most

“To me, that was the secret—data,” he says. What the data was telling him was that if you had the right tools, it was possible to treat everything in the open web like a single document.

system. The US tech industry has squandered the opportunity to remain the center of the new age of ubiquitous computing and networks. And so the clock is ticking. Silicon Valley is not alone in the world. China is gearing up to match American power and push its own model forward. What we’re currently going through is a very complicated game being p