Sublime

It is well understood that the internet has created extraordinary abundance in information and products. Whereas once, consumers might have been restricted to their town paper for information and local mall for apparel, they can now find functionally unlimited amounts of both online.

Faire is a B2B marketplace that connects local, independent retailers with brands. In a world where you can order anything online and receive it within two days, independent retailers still travel to multiple trade shows each year, where they make procurement decisions based on gut instinct. Faire has modernized this process, enabling retailers to ... See more

The Internet changes all of that: now articles and videos are simply digital bits, easily created and easily transmitted anywhere on the globe, effectively for free. Physical goods still need to be made, but they can be sold to anyone by anyone, and shelf space has been replaced by the commoditized cardboard box.

A move to commerce-based business models is being further fueled by the increasingly transparent shortcomings of ad-supported models, where the users themselves are the products being sold. Some tech companies have exploited this model in a way that the consumer doesn’t appreciate—not to mention, allowing ads to disrupt the user experience in the p... See more