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Dave realized that content was a commodity. Anyone could create content, but you can’t create a personality. That is how Barstool's content model was born. The company's model relies on four tenets:
Ari Lewis • How Dave Portnoy Single Handedly Changed the Media Business Forever — Ari Lewis
“You are in the findability department. The marketing department is dead.” Todd Defren, principal for SHIFT Communications
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
New logo design and branding concept for @bbstudio____
Design by @laurelymercurio
Directed by @andreiwarren & @laurelymercurio
Link in bio.
instagram.comCreator Creates Content
Brian Balfour • Substack's Core Growth Loop — Brian Balfour
A lot of people follow me on Quora, Medium, Twitter, and Instagram because of the writing advice I share. Data tells me this is one of my high performing “content buckets.” But within this book, I just told you about a poetry book I wrote called Slow Down, Wake Up. If you enjoy me as a writer, maybe you’ll check it out. I’m not pretending my poetry
... See moreNicolas Cole • The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
I actually think stock and flow is a useful metaphor for media in the 21st century. Here’s what I mean:
Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that reminds people you exist.
Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is toda... See more
Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that reminds people you exist.
Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is toda... See more
Another example: Ben Thompson, creator of the Stratechery newsletter