Sublime

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more

by far, my absolutely favourite slide in the @untitledmapapp pitch deck inspired by aka stolen from:

Everyone writes well, and writes a lot.

Brand and product designer Frank Chimero noted in a 2018 talk at the Substans Conference in Bergen, Norway, that “if we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.”*