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One of the most interesting memos about the acquisition of Instagram by Facebook.On this memo, Mark Zuckerberg starts to share how excited he was about what he could do to grow lnstagram as an independent brand and product while also having Kevin Systrom (Founder of instagram) take on a major leadership role within Facebook that would span all of t... See more

Mark Zuckerberg • CONFIDENTIAL HIGHLY CONFIDENTIAL TREATMENT REQUESTED NOT FOR CIRCULATION/COMMITTEE MEMBERS AND STAFF ONLY

The issue should be important to you and your organization.

Art Kleiner • The Fifth Discipline Fieldbook: Strategies for Building a Learning Organization

- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your títle you better be growing or you’re not doing your job right.

James Currier • The New Growth Mindset with Sean Ellis & James Currier

We began by isolating a fundamental flaw in the prevailing High-Tech Marketing Model—the notion that rapid mainstream market growth could follow continuously on the heels of early market success. By analyzing the characteristics of visionaries and pragmatists, we were able to see that a far more normal development would be a chasm period of little

Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Strategy

sari and • 131 cards

Chapter 1

Douglas Jacobson • Introduction to Network Security (Chapman & Hall/CRC Computer and Information Science Series Book 19)

Technology has changed the nature of the threats our society is facing, but the defense industry is still generally approaching these questions with a twentieth century mindset. Before we can make meaningful progress in the space, we need to reconceptualize our approach to the question.

Anatomy of Next • Technology and Defense at Founders Fund HQ

If you can get there first, “catch the curve,” and ride it up through the early majority segment, thereby establishing the de facto standard, you can get rich very quickly and “own” a highly profitable market for a very long time to come.

Geoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Thought Leadership

Andrew McCluskey • 23 cards