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- At the heart of every company there is a growth engine with a test/learn process. - When growth is in your títle you better be growing or you’re not doing your job right.

James Currier • The New Growth Mindset with Sean Ellis & James Currier

leadership

Mary Martin • 2 cards

Vernal said this focus on nurturing community was key to getting a foothold in the product world. “It would be futile and foolhardy to try to compete with Microsoft and Google in a top-down way, to build a similar product and sell against them,” says Vernal. “Instead, they found a small group of really die-hard fans that carried the product with th... See more

Sequoia Capital • ivan zhao

The team implements a standardized web measurement system across the company in partnership with other units, and it also establishes various contracts, selects technology solutions, creates best practices and, most of all, keeps the company on the cutting edge.

Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Crush, the purpose: To establish a sense of urgency and set in motion critical, corporate-wide decisions and action plans to address a life-threatening competitive challenge.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

1. Growth models for Web32. Creating a lasting Growth strategy for Web33. Building your Web3 Growth team

Growth Frameworks from Web2 to Web3

We can’t achieve an equitable future, powered by these cutting-edge tools, networks, and systems, until we invest in building trust from the ground up.

Google Tag Manager (noscript) • We must prioritize trust in digital infrastructure

“We’ve replaced business targets with business goals. And one of those goals is no longer to beat our competition; it’s to outdistance or outpace them.” He even offered an impassioned rationale: “Can’t you see how much better it is for us to associate ourselves with concepts like ‘goal’ and ‘outdistance’ than ‘target’ and ‘beat’?”

Robert B. Cialdini • Pre-Suasion: A Revolutionary Way to Influence and Persuade

But the most interesting teams in our view are those that either deeply understand where the demand-side is and how they can solve their problems in practice, or those who are building on a longer-term thesis toward something not widely appreciated today.