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Mark Hyman MD • The UltraSimple Diet: Kick-Start Your Metabolism and Safely Lose Up to 10 Pounds in 7 Days
The North American market for health & fitness was over $32 billion in 2017. Creators are creating their own offerings using new platforms like Playbook, Fitplan, and Blok Fitness, which have the potential to disrupt the boutique fitness and personal training industries.
Li Jin • Four implications of disruption theory for the Passion Economy
The Passion Economy Demands Creator-Format Fit
NFX • Li Jin on The Passion Economy & Its Hidden Currency
It is capturing meaningful market share in one of the world’s largest markets -- residential real estate.
Packy McCormick • Knock Knock. Who's There? Opendoor.
Home improvement is...almost a $500 billion market. $250 billion of that is home center sales...About half of that is probably pros or semi-pros directly. The other half is homeowners, small business owners, and folks that would be in our market... the scope of what we can do there—with 20% of homeowners being digital natives now—is probably a $10 ... See more
Sacra • Q&A with Dan Spinosa and Drew Stanley from Fixable on building a managed marketplace for DIYers

A new set of platform players are emerging that follow a similar pattern. Much as Plaid allowed consumers to make their bank transaction data available to fintechs, these new platforms are giving fintechs access to payroll, insurance, credit, and ERP data.
Andreessen Horowitz (AZ) • The Promise of Payroll APIs | Andreessen Horowitz
Enhancing The Offer: Scarcity, Urgency, Bonuses, Guarantees, and Naming