Sublime

It’s difficult to create a subscription service to monetize a podcast because there are so many podcasts that deliver lots of great content for free

Q: Is it better to target a small market or a large one? In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets: “It’s always a big mistake going after a giant market on day 1. That’s… Show more

In some respects, this is the holy grail of institutes of higher learning: earning more without actually accepting more (and losing their rarified luster). Over the past forty years, most universities seem to have solved this problem by radically increasing pricing — a move that both relies on and fortifies brand power.

Schools charging $50,000/year or more (Brown, NYU) have value propositions that have been rendered untenable overnight. The elimination of the university experience is similar to SeaWorld without killer whales. Yeah, we get it … free Willy, but I’m not paying $450 to see otters and penguins. Also, we’re not paying $54,000 for Zoom classes.

Large market size💰: By building opinionated software, you deliberately leave a large share of the market unexploited — it’s not a “lowest common denominator” approach. Fortunately, the overall category of productivity software represents a very large market (mainly because it’s industry-agnostic). Therefore, even a slice of the market is often suf... See more

Credit should be given to Adi Ignatius for HBP’s performance, but of course much is owed to its business model. Like few others, HBR has nailed a “make once, sell infinitely” approach. Case studies and courses are able to command a high price (can you imagine spending $18 for a single NYT article?), require little to no added maintenance, and are o... See more

Even some of the best college instructors are taking their talents to new online platforms—and developing their own brand identities, distinct and independent from their home institution.