Sublime

what I’m really mourning here is the death of independent media: opinions that aren’t created as clickbait, hot takes that aren’t manufactured for views, and recommendations that aren’t paid for—ultimately I’m looking for people I can trust.

- Growth hackers are a special group people who knowthat growth is a scientific approach.- Growth hacking can be learned by anyone. We are in the phase of understanding the flywheel of value.  - The key to growth is achieving word of mouth around a great product. To do this marketers must l ayer on other tactics to add more value.

A decade of reporters working for Twitter’s algorithm while their bosses desperately tried to work for Facebook and Google did not result in stable business, happy reporters, or even satisfied audiences. Instead, the platform era hollowed out journalism, destroyed trust across the board, and resulted in a lot of shitty, boring work. It was a mistak... See more

But influencer marketing is also broken. As I wrote in May’s Influencer Marketing 2.0, most influencer campaigns rely on hefty upfront lump-sum payments and use hacks like discount codes to track attribution. ROI is often poor, and measurement is even worse. The channel is difficult to scale efficiently.