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Um novo jeito de trabalhar: O que o Google faz de diferente para ser uma das empresas mais criativas e bem-sucedidas do mundo (Portuguese Edition)
amazon.com
That’s where a growth hacker named Josh Elman came in. Poring over the stats, he and his team of twenty-five growth hackers (crazy, right?) noticed that when a user manually selected five to ten accounts to “follow” or “friend” on the first day, the user was significantly more likely to stick around.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
reputation, good and bad, than most focus groups can. Monitoring the social web and the Open Data derived from it can be a primary source of marketing intelligence.
Joel Gurin • Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)
There are four primary uses of social media for business: Monitoring and research, responding to customers, amplifying messages, and establishing thought leadership.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Whereas in the recent past the internet was organized around data, it is now, as a result of Facebook, organized around people.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader
amazon.com

