Sublime

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

Von Hippel (Head of the Innovation and Entrepreneurship Group at MIT's Sloan School of Management) demonstrated that in fields as wide ranging as scientific instruments and mountain bikes and computer chips, the task of innovation was passing from the manufacturer to the user, who has both a greater need and a greater ability to improve a product's... See more

By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill i... See more