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“brand early, not often.”
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Ultimately, their alignment with these brands says something about themselves.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
They seek to create a better experience that starts with their business model and extends to how they communicate and behave.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.
We took some capital from investors in order to invest ... See more
We took some capital from investors in order to invest ... See more
Muse Retrospective
Forerunner Ventures’ Kirsten Green , Into the Gloss co-founder Nick Axelrod (now at UTA Ventures), or Emily’s former assistant, Morgan Von Steen
After the Gloss: What’s Next for Emily Weiss
Brand should be the ongoing, guiding force that drives how a business behaves.
Emily Heyward • Obsessed: Building a Brand People Love from Day One
Erin Horner
erinhorner.com
People aren’t making choices based on what their parents always bought—they’re seeking out companies that align with their core beliefs and to which they can relate on a human level.