Sublime
An inspiration engine for ideas
If you give out small objects like mugs or chocolate bars to individuals and ask them to look at and hold the objects for a short time, their valuation of those objects will increase.
Leigh Caldwell • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
Julia Morrongiello • Winning Strategies for Service Marketplaces
his clients to explain how they define happiness and success and to precisely describe the unique combination of skills and interests they possess.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
SAVING A COUPLE OF BUCKS
Jonah Berger • Contagious: Why Things Catch On
Starting in the 1960s, the social and legal institutions of America were remade to try to eliminate unfair choices by people in positions of responsibility. The new legal structures reflected a deep distrust of human authority in even its more benign forms—a teacher’s authority in the classroom, or a manager’s judgments about who’s doing the job, o
... See morePhilip K. Howard • Everyday Freedom: Designing the Framework for a Flourishing Society
When people have a hard time predicting how their choices will end up affecting their lives, they have less to gain from having numerous options and perhaps even from choosing for themselves.
Cass R. Sunstein • Nudge: The Final Edition
McCormack is quite certain that the practice of measuring a book’s potential “contribution,” rather than creating an artificial P&L that incorporated an overhead percentage, was a primary driver of St. Martin’s period of profitable title growth.
Mike Shatzkin • The Book Business: What Everyone Needs to Know®
Today, material goods are plentiful but their ability to reveal or enable social mobility is increasingly limited. There is no longer a dominant leisure class; in its place the aspirational class is rewriting the patterns of consumption while simultaneously disengaging in conventional material conspicuous consumption.