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There are also promising cultural and macro shifts supporting a resurgence of entrepreneurs, solopreneurs, and small businesses.

Bessemer Venture Partners • Roadmap: Enabling entrepreneurship in the creator economy

Principles of Economics, an introductory textbook authored by John B. Taylor and Akila Weerapana,

Martin Ford • Rise of the Robots: Technology and the Threat of a Jobless Future

In short, this new cultural and social formation is elite by virtue of the material and symbolic trappings required to be a member, but ultimately those who are members of this new cultural and social formation aspire to be their version of better humans in all aspects of their lives, with their economic position taking a back seat.

Elizabeth Currid-Halkett • The Sum of Small Things: A Theory of the Aspirational Class

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Michael Lewis • Going Infinite: The Rise and Fall of a New Tycoon

At the moment we think we’re prosperous if we are working ourselves ragged to buy things—most of which don’t even make us happy. He said we could redefine prosperity to mean having time to spend with our children, or to be in nature, or to sleep, or to dream, or to have secure work. Most people don’t want a fast life—they want a good life. Nobody l

Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again

The Great Diminishment has several causes. (The internet, social media, apathy, etc., all play a role. I’ve written more about how “everyone is numbing out.”) But a big cause is what I’ll call the “venture capitalization” of culture, where as much cost is squeezed out of every nook and cranny as possible, while prices remain the same or higher. You... See more

Catherine Shannon • The Great Diminishment

But this is changing: there is a new status game brewing between companies concerning who has the fewest number of employees, centered around who is engineering greater amounts output with less staff.

Auren Hoffman • The New Status Game for Companies: Fewer Employees

Adapting to the norm wasn’t just following fashion but making a business decision, one that the consumers rewarded. When a café was visually pleasing enough, customers felt encouraged to post it on their own Instagram in turn as a lifestyle brag, which provided free social media advertising and attracted new customers.

Kyle Chayka • Filterworld

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