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Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.
There’s an even b... See more
There’s an even b... See more
Evan Armstrong • The Art of Scaling Taste

organoleptic benefits
Elaine Khosrova • Butter: A Rich History
Taste for Makers
paulgraham.com
And now I finally had the chance to ask Brian Biel in person if there’s some secret formula behind Hillstone’s powerful allure—besides trying to avoid press, of course. Is it the napkins with buttonholes, just in case you need to affix one to your shirt like a spaghetti-eating character in Goodfellas ? Is it the fact that every location has a
... See moreAndrew Knowlton • Welcome to Hillstone, America's Favorite Restaurant
If we do not understand that most people had no choice but to devote their lives to growing and cooking food, we are incapable of comprehending that the foods of Culinary Modernism — egalitarian, available more or less equally to all, without demanding the disproportionate amount of the resources of time or money that traditional foodstuffs did — a... See more