Sublime

As psychoanalysts got to work adjusting returning GIs and newly re-domesticated housewives to the bewildering modern age, many postwar neo-Freudians, including the humanist psychologists, took a more critical approach. Suddenly acutely wary of mass society, they were less interested in adjusting individuals to potentially sick social norms than in

When Procter & Gamble uses a continuing character to sell a brand, he or she is always an unknown actor or actress, never a celebrity.

The majority of campaigns fail to give consumers enough information.

People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them. The expert, therefore, must advise first upon the form of action desirable for his client and secondly must utilize the esta

Bernays a continué les jolis coups de ce genre dans les années 1920, 1930 et 1940. Il a complètement révolutionné l’industrie publicitaire, inventant au passage les « relations publiques ». Payer des célébrités sexy pour qu’elles utilisent tel ou tel produit ? C’est une idée de Bernays. Publier des articles qui font discrètement de la pub pour une

Berkeley is a microcosm of the intrusion of corporations into education. Education, at least an education that challenges assumptions and teaches students to be self-critical, has been sacrificed in a Faustian bargain. Charles Schwartz, an emeritus professor of physics, drew up a chart that showed that in the last fourteen years, from 1993 to 2007,

The only difference between “propaganda” and “education,” really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda.

He took over potash and phosphorus manufacturing and choked off his competitors’ supplies.