Sublime

Bernays a continué les jolis coups de ce genre dans les années 1920, 1930 et 1940. Il a complètement révolutionné l’industrie publicitaire, inventant au passage les « relations publiques ». Payer des célébrités sexy pour qu’elles utilisent tel ou tel produit ? C’est une idée de Bernays. Publier des articles qui font discrètement de la pub pour une

three recent tendencies of fundamental importance; first, the tendency of small organizations to aggregate into groups of such size and importance that the public tends to regard them as semi-public services; second, the increased readiness of the public, due to the spread of literacy and democratic forms of government, to feel that it is entitled

Bernays ayudó muchísimo, sin duda, a mejorar la imagen de la compañía en los Estados Unidos, a volverla presentable ante los altos círculos políticos de Washington y a vincularla a los millonarios (que se ufanaban de ser aristócratas) en Boston.

George Washington Hill n’était en aucun cas un féministe. Mais c’était un homme d’affaires affûté et surtout, un opportuniste. « Si je peux percer ce marché, ce sera comme ouvrir une nouvelle mine d’or dans notre jardin », déclara-t-il. Il fit alors appel à Edward Bernays, neveu du célèbre psychanalyste Sigmund Freud, également connu comme le père

Since news is the newspaper’s backbone, it is obvious that an understanding of what news actually is must be an integral part of the equipment of the public relations counsel. For the public relations counsel must not only supply news—he must create news. This function as the creator of news is even more important than his others.

Abstract discussions and heavy fact are the groundwork of his involved theory, or analysis, but they cannot be given to the public until they are simplified and dramatized. The refinements of reason and the shadings of emotion cannot reach a considerable public. When an appeal to the instincts can be made so powerful as to secure acceptance in the

Case Study #1 In the 1920s Edward Bernays was asked to help the American tobacco to promote smoking to women and break the taboo in which it was only acceptable for men to smoke. Edward Bernays sent a group of young women to march in the New York City parade and light up cigarettes in public; believe it or not, a very controversial behavior at the