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An inspiration engine for ideas
He had total confidence in the people he hired.
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
I believe the best managers acknowledge and make room for what they do not know—not just because humility is a virtue but because until one adopts that mindset, the most striking breakthroughs cannot occur. I believe that managers must loosen the controls, not tighten them. They must accept risk; they must trust the people they work with and striv
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Reid Hoffman • Blitzscaling Creativity with DALL-E
the most compelling mechanisms to me are those that deal with uncertainty, instability, lack of candor, and the
Ed Catmull • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Estava claro que não bastava os gerentes terem boas ideias – eles precisavam conseguir apoio para essas ideias entre as pessoas que deveriam colocá-las em uso. Levei essa lição muito a sério.
Ed Catmull • Criatividade S.A.: Superando as forças invisíveis que ficam no caminho da verdadeira inspiração (Portuguese Edition)
Eu iria dedicar-me a aprender como construir não apenas uma empresa de sucesso, mas uma cultura criativa sustentável. Ao voltar minha atenção da resolução de problemas técnicos para me empenhar na filosofia de gerência sólida, fiquei novamente entusiasmado – e certo de que nosso segundo ato seria tão estimulante quanto o primeiro.
Ed Catmull • Criatividade S.A.: Superando as forças invisíveis que ficam no caminho da verdadeira inspiração (Portuguese Edition)
True Leadership: Lessons Learned from Edwin Catmull
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If people anticipate the production pressures, they’ll close the door to new ideas—so you have to pretend you’re not actually going to do anything, we’re just talking, just playing around. Then if you hit upon some new idea that clearly works, people are excited about it and are happier to act on the change.”