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As a category evolves, new entrants will be launched, and existing brands will be delisted. Deletions are usually easy to remove, as typically these brands perform at a low level…
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Jenni Romaniuk • Better Brand Health eBook
personal brands
Mike Renaud and • 5 cards
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media companies
... See moreEdelman hires Gen Z cohort and appoints ‘ZEO’
campaignasia.com
1/ The golden era of DNVB is over. The times of inefficient growth enabled by first movers advantage & low ad-costs are over. Rising ad-costs will require brands to focus on operational excellence to maintain strong LTV:CAC ratios to sustain growth.
Authors Equity - The Author-Centered Book Publisher
authorsequity.com
inflates the scores of small brands.
Jenni Romaniuk • Better Brand Health eBook
eCommerce AI
particularaudience.com