Sublime

The best art makes your head spin with questions. Perhaps this is the fundamental distinction between pure art and pure design. While great art makes you wonder, great design makes things clear.

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at

art does more than record and reflect the tumultuous realities that present themselves to our senses, or to wonder at them and impose patterns of meaning upon them. It is also a way of marking our brief moment on earth before we hurtle into the past,