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Senator, you need to take charge, establish the “language” of the upcoming debate, and establish a communication discipline for the GOP conference as well as yourself. That’s what this memo seeks to help you do.
Dr. Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
I am a committed advocate of political rhetoric that is direct and clear. It should be interactive, not one-sided. It should speak to the common sense of common people—with a moral component, but without being inflammatory, preachy, or divisive. In a perfect world, political language would favor those with enough respect for people to tell them the
... See moreDr. Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Since I knew that many people would only read the first and last items in the document, I asked that the Contract begin and end with the two highest-priority proposals in the eyes of the voters: a balanced budget amendment and term limits.
Dr. Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
“This is about the overcrowding of YOUR schools. This is about emergency room chaos in YOUR hospitals. This is about the increase in YOUR taxes. This is about the crime in YOUR communities.” No, this is not beautiful language, but the politicians who used it reported heads nodding
Dr. Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
Words That Work, written by Republican political strategist Frank Luntz.
Ferriss, Timothy • Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
Orwell laid out his thoughts on how politically corrupting shoddy language could be in his famous 1946 essay “Politics and the English Language”: Modern English . . . is full of bad habits which spread by imitation and which can be avoided if one is willing to take the necessary trouble. If one gets rid of these habits one can think more clearly, a
... See moreDr. Frank Luntz • Words That Work: It's Not What You Say, It's What People Hear
He recommended I read the book Words That Work, written by Republican political strategist Frank Luntz. It’s brilliant. Matt added, “If someone likes that book, then I might point them to George Lakoff.